Split pay is here to stay.Numbers prove it.
of consumers want
CAGR to be
Instalment on cardsdisrupt the credit landscape.
Consumers prefer card-linked BNPL: Broader economic trends have shaped consumer expectations, threatening traditional brand loyalty. In fact, 42% of consumers prefer card-linked instalments.
Time to market: Embedded finance helps to jump start digital and automated pay later products. Technology has enabled new players to enter the market and boosted credit decisioning capabilities.
Regulation favours banks: Regulatory change continues to encourage responsible lending. An upcoming EU Consumer Credit Directive will provide protection for instalments of up to € 200.
EURIBOR increase. The constant increase drives refinancing costs and affects commercial models. Banks benefit from lower internal refinancing and can offer more attractive pricings than fintechs can do.
Top use casesfor instalment on cards
Issuer based instalments use cases range from pre-purchase and real time to post-purchase.
- Real time
Pre-purchase determined card-led instalments: "Pre-set" means that payments will automatically be splitted in certain number of instalments dependant on the issuer. Linked to certain amounts, merchant category codes or eg. time periods. This methods turn every debit or charge card into a trusted and easy to use BNPL product.
“At-purchase”: Consumers can split their purchases in their banking app in real time - similar to Apple Pay Later. This POS linked feature does not require any merchant integration nor sign up to a BNPL provider. Consumers can use their trusted and well known issuer / banking app to split payments their way.
Post-purchase is the use case with the biggest untapped potential. Consumers can split their spendings a few days after purchasing directly in their issuer app. By picking a single eligible transaction and turning it into an instalment, debit and credit cards offer more convenience and an unmatched degree of payment flexibilty.
Card-led instalment productsFor credit or debit cards.
Credi2's BNPL platform offers three card-led options.
Easily embedded with maximum convenience.
- Pay in 3/6/9
- Pay flex
- BNPL card
“Pay Flex” is the most flexible payment method for consumer by choosing a custom instalment period or monthly repayment amount. Linked to charge- or debit cards this offers great payment convenience and new revenue streams for issuers. Making it an attractive option for those who prefer to spread out their payments over time with more flexibilty.
The virtual BNPL card is a digital version of a common credit card, used for online purchases and in-store transactions with a automatic preset split functionally. Consumers can easily split the cost of their purchase into instalments without any further action.
Launching a card-led installment product: The challenges
Card-led pay later solutions are here to stay
We are ready to work together.
Merchants leverage the following advantages:
1. Trust and relationship with existing partnering bank
2. Customer trust in established bank
3. Labeling BNPL service with merchant branding and deep intergration
4. Reduction of operational effort and costs at the merchant
5. Reown customer journey and data to optimize Customer life time value
The payout comes from the bank operating the BNPL solution.
In most cases credi2 operates the customer service on behalf of the bank for technical and consumer related support.
Yes. That's one of the core advantages of white label based BNPL solutions.