6 out of 10 banks are investing in embedded finance solutions. What are their reasons to enter the market? Which challenges do they observe? We have surveyed 120 executives from German banks and provide the detailed insights in our latest study.
Embedded finance is one of the most important financing trends for retailers, OEMs and banks. In the last years, banks in particular have left the field of developing new age financing solutions to FinTechs and international groups, whether it is “buy now, pay later” solutions, subscription models or pay-per-use. Providers such as Klarna, Afterpay or Amazon are shaking up the market, while financial institutions are at risk of completely losing their traditional role in payment transactions for private customers.