Volkswagen Financial Services are expanding their mobility offer by including the leasing and financing of bicycles. The business model is being expanded through the holdings of Volkswagen Financial Services AG in the Digital Mobility Leasing GmbH (26%) and Volkswagen Bank GmbH in the Austrian fintech Credi2 GmbH (20%). Thanks to the additional sales cooperation with Bike Mobility Services GmbH, a wholly-owned subsidiary of PON Bike, customers throughout Germany can choose their dream bike from a bike dealer and conclude the contract on site.
The leasing offer is aimed at companies and their employees, while the financing offer is aimed at private customers. “We have seen ourselves as a full-range mobility provider for many years. Due to the rapid development of e-bikes, we can reach many customers through sales-promoting financing and leasing offers. There are clear parallels here with the automotive industry, ”says Lars Henner Santelmann, Chairman of the Board of Volkswagen Financial Services AG.
With company bike leasing, employees can, by converting part of their gross salary, ride their company bike with savings of up to 35% compared to buying them – and with manageable monthly rates. Additional services such as all-round protection (including damage protection against theft, mobility guarantee, accident prevention and maintenance package) can also be booked. More than 3,000 bicycle dealers in Germany are available for the leasing model. The offer applies to all branded bicycles sold by dealers from 499 euros and up to 15,000 euros. The bicycles do not have to be used exclusively for commuting, but can also be ridden in everyday life, during vacation or during sport.
In addition to leasing, private customers receive a new, digital financing solution from the FINANCE A BIKE brand. With the new financing product, customers can choose their dream bike, conclude the financing and take the bike with them with just one visit to the bike dealer listed on FINANCE A BIKE. You can apply for a loan of between 500 euros and 10,000 euros in less than ten minutes using the 100 percent digitized online application process – quickly, easily and securely. In addition to bicycles, this amount can also be used for accessories such as bicycle locks, helmets and additional batteries. A term between 6 and 60 months as well as a possible early repayment offer flexibility for the end user.
The process is also beneficial for bicycle dealers. The use of FINANCE A BIKE is completely free of charge for you and you are able to open up additional sales potential. Since customers go through the online application process for the loan completely independently, sellers can also use their time for consulting customers. This improves the service and strengthens customer loyalty.
Around 600 bicycle dealers in Germany are currently offering the new financing model. More will be added this year.
Further information on bicycle leasing can be found at:
Further information on bicycle financing can be found at:
Volkswagen Financial Services is a division of Volkswagen AG (Group) and includes Volkswagen Financial Services AG with its affiliated companies, Volkswagen Bank GmbH, Porsche Financial Services and the financial services companies in the USA and Canada that are directly or indirectly owned by Volkswagen AG – with the exception of the Scania brand and Porsche Holding Salzburg. The main business areas include dealer and customer financing, leasing, banking and insurance business, fleet management business and mobility offers. Volkswagen Financial Services employs 16,571 people worldwide – 7,414 of them in Germany alone. Volkswagen Financial Services have total assets of around 223.5 billion euros, an operating profit of 2.96 billion euros and a portfolio of around 21.5 million contracts (as of December 31, 2019).
Bike Mobility Services GmbH (BMS) is a subsidiary of the Dutch Pon Bike, a top five player on the global bicycle market with international brands such as Cervélo, Kalkhoff, Urban Arrow, Santa Cruz, Focus and Royal Dutch Gazelle. In close cooperation with bicycle retailers, BMS offers various service solutions in the mobility sector. This includes the company bike leasing concept Lease a Bike, the bike financing FINANCE A BIKE, the e-bike insurance Protect a bike and eBIKE4BUSINESS, an e-bike sharing concept for companies. In addition to Germany, BMS is also represented in the Netherlands and Belgium with its Lease a Bike brand.