McSHARK is launching subscription model for Apple products

Vienna, 10 May 2021

Austria’s Apple premium reseller McSHARK is launching an attractive payment model for Apple products. With a new subscription model, customers can rent products such as iPhones, iPads and Macs as well as the suitable accessories for a fixed period.

“With the McSHARK subscription model we offer our customers an innovative way of renting Apple products instead of buying them. We are following the trend that is moving away from ownership and towards flexible use of the latest products”, says Clemens Bauer, Marketing Manager at McSHARK.

A monthly amount is only due during the period the device is rented in. The monthly rates are particularly favourable for customers, as the high residual value of the equipment has already been deducted at the end of the rental period. There are no high acquisition or financing costs.

The registration process for the new subscription model is quick and easy and can be done online at mcshark.at/abo.

Customers can flexibly design their subscription according to their wishes. McSHARK then sends the desired Apple products straight to their home or they can simply pick them up at the store.

For iPhone and Apple Watch, McSHARK offers its customers a standard subscription period of two years. The term for iPad and Mac is three years. An early upgrade is possible for a one-off payment halfway through the term.

“In addition to the simple change to a new device, we also ensure that the old device is fed into a certified cycle and begins a second life as a completely overhauled product,” says Noel Zupfer, Sales Director at McSHARK.

At the end of the term, customers can simply send their device back and, if they wish, continue their subscriptions with the latest model. Customers who want to keep their device can purchase it at a fair price after their subscription has expired.

Apple subscription model - McShark subscription in cooperation with credi2
Apple subscription model - McShark subscription in cooperation with credi2


McSHARK has been the largest Apple Premium Reseller in Austria since 2014. McSHARK offers the full range of Apple products, accessories and services in 17 stores and online. Whether in store or virtually, trained experts advise on all questions relating to the Apple ecosystem. In addition, McSHARK supports companies and educational institutions in equipping them with the latest hardware and software.

About Credi2 GmbH

Credi2 specialises in embedded finance solutions for ‘buy now, pay later’ and subscriptions. The fintech enables banks, merchants and OEMs to offer modern sales financing solutions via the Credi2 platform. Customers include Volkswagen Bank, Raiffeisen Bank International and Apple. Credi2 has worked with these companies to launch innovative and highly successful payment solutions in a short period of time.  

The Vienna-based scale-up was founded in 2015 by Daniel Strieder, Michael Handler and Jörg Skornschek. In addition to the founding trio, the management team also includes Christian C. Waldheim and Jennifer Isabella Schimanko. Credi2 is a fast-growing fintech currently employing more than 90 people from all over Europe.