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Raiffeisen Bank International (RBI)

Case Study: cashpresso

Buy now, pay later – to the customer’s liking

RBI is a leading corporate and investment bank in Austria and Central and Eastern Europe (CEE), which includes numerous financial services companies. The bank was looking for an external partner to strengthen its digital product portfolio. The introduction of an innovative buy now, pay later solution for private and corporate customers was the first step into a new growth market.

The challenge

Today’s customers expect more flexibility when paying. They are increasingly willing to take out a consumer loan in order to buy higher-priced goods or pay off spontaneous purchases conveniently in installments. However, the application process and loan approval has to be simple and fast.

RBI therefore looked for a partner, 

 

  1. who knows that when it comes to granting loans, customers want a digital application process that is integrated into the payment process. They want to provide as little personal data as possible and want to know whether the loan will be granted before the purchase is made.
  2. that helps efficiently develop a buy now, pay later solution that is in compliance with regulatory requirements. The [credi2] technology platform handles all processes of a user-friendly financing solution fully automatically.
  3. which ensures that the buy now, pay later solution is custom-made to fit into the bank’s existing IT system. [credi2] customizes risk systems, reporting and payment modules according to the specifications of its clients.

Our solution

cashpresso – flexible payment in installments 

By working with [credi2], Raiffeisen Bank International was able to introduce cashpresso, a user-friendly buy now, pay later payment method, in a very short period of time, thus keeping pace with a growth market that will be worth 995  billion dollars by 2026 (Juniper Research).

cashpresso is a flexible revolving credit line. The financing solution can be used online and offline in partner stores. There, customers conveniently pay for goods worth up to 2,000 euros in installments. Customers choose the amount of the installments at the time of purchase. When shopping in our partner stores, no interest is charged for the first 60 days. So customers have the possibility to split their purchase into two installments for free without additional costs. Moreover, they have the option to transfer a certain amount to their checking account, for example in the event of financial bottlenecks.

In the process of granting the loan, customers register online while the credit check runs fully automatically in the background. They find out immediately whether the loan is granted and can then confirm their identity by video call and sign the contract by SMS-TAN.

Numerous stores ranging from electronics, fashion & beauty, home & garden, mobility, leisure & sports and education now offer the buy now, pay later solution. Merchants enjoy one hundred percent payment security and receive the full price immediately. Consumers perpetually show their contentment by reviewing cashpresso on several review platforms. This year the product has won the eKomi and BankingCheck Award 2021 in the category for “Best Payment Provider with 4,9 out of 5 stars. 

The cooperation in numbers

8 months from the initial idea to the Go-Live
215 merchants in Germany and Austria use cashpresso
<10 minutes for the entire application process

“The partnership with Credi2 is a perfect strategic fit to RBI´s retail business. We see a lot of opportunities for growing the customer base and raising synergies.”

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Andrii Stepanenko RBI Board Member for Retail Banking

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